Explainer Video to Demystify your Business in 60 Seconds
Create the Best Business Pitch
A corporate explainer video can demystify the secrets of your business in 60 secs. You can use an explainer video to describe your organization and how do your products and services help to add value to people’s lives. Use stats and numbers to explain the value that your business offers. Identify what makes your business unique. It is critical to communicate the Unique Selling Proposition or USP of your business. An explainer video, rich in animation and data is more effective in explaining the concepts than text and image based lengthy presentations.
Effective in Brand Building
Leverage your explainer video as a marketing tool to tell your unique story in an inspiring manner in under 60 secs. As explainer videos are designed to last a few seconds, make the interaction with your potential customers worthwhile. Your potential clients and customers will want to know about the products and services that you are selling in the explainer video.
An explainer video is a compelling way to promote your business. Using animated character and specific colors are great ways to build your brand. When visiting your website, the explainer video will be the first piece of interaction that your potential customers or clients will have with your business.
An explainer video helps you stand out in the crowd and allows your business to acquire a competitive position in the market. The content of your explainer video should be relatable to your potential customers. Explainer videos are a great way to build trust in your brand. When potential customers have trust in your brand they become motivated to invest in your products and services.
Use an explainer video to showcase your portfolio, your products and services and your team. It is more efficient in helping your potential customers retaining the information than simple texts. Ideally, an explainer video should have a simple story, wherein images and animations are paired with complex narrations. An explainer video that delivers the core message of your business with clarity is pleasant and engaging for your potential customers. It stimulates audio and visual senses simultaneously, increases recall, increases brand awareness and purchase consideration. Explainer videos that carry a human touch influence the potential customers to get invested in the story of your brand. On an average, the explainer videos increase the conversion rate by 20 percent and thus increase the sales.
A Robust SEO Strategy
An explainer video can boost your SEO strategies. Watching video increases the average time spent on the website, which reduces the bounce rate. This helps to rank the website better in Google search results. You can also upload explainer videos on YouTube, which is the second largest search engine. Uploading corporate explainer videos on Youtube will increase your brand visibility as they will show up in the thumbnail searches in Google.
Share your explainer video on social media sites such as Facebook and Twitter. People are more likely to watch and share videos than reading the blocks of text on a web page. Explainer videos are mobile friendly which is ideal for customers on the go. Sharing videos on social media websites have a great potential to increase the web traffic to your site. As explainer videos are easily shareable, they become your online identity.
Explainer videos help you generate the best ROI. In order to capitalize on this, hire an explainer video company that will help your company realize its long-term business objectives.