NEW YORK, Sept. 8, 2016 /PRNewswire/ — While most small business marketers leverage content as the foundation for their online marketing strategy, not everyone has mastered how to maintain their content creation productivity. Continuing to come up with fresh content on an on-going basis is challenging for many marketers. To help small business marketers overcome this challenge, the latest article posted to PR Newswire’s Small Business PR Toolkit focuses on the importance of an editorial calendar.

Contributing author Phillip Thune, CEO of TextBroker, outlines the need for editorial calendars. In this article, Thune provides tips to get you started and tricks to stay on track:

Theme. To get started, Thune suggests focusing on a different theme or topic each month. Identify a general concept that serves as a placeholder that begins to get you thinking far in advance on the topic in question.

Quantity. The next step is to determine how much content is needed to support the editorial timelines you’ve put into place. The simplest of timetables can include the assigned authors, designers, titles of content and the publishing medium.

Communicate. To stay on track with your editorial calendar, Thune suggests communicating the calendar with all stakeholders in order to establish accountability and set expectations for all who are involved.

For further insight into the ways an editorial calendar can streamline and simplify your content creation strategy, read Thune’s complete article, “Guide to an Efficient Editorial Calendar” here.

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.

Amanda Eldridge
Director, Strategic Channels
[email protected]

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SOURCE PR Newswire Association LLC

Sep 06, 2016, 13:36 ET
Preview: Why The Best Content Marketing Requires Strategic Content Distribution

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