You Need To Learn From Trump’s Strategic Branding To Win The Highest Political Position
Why the white working class men support Trump? It’s because he believes in specialization than generalization. So, if you are thrilled, outraged or feeling anything else it does not matter because Donald Trump is now the president of United States.
What led him till here?
It was a surprising political campaign and his experience in personal branding which helped him raise his flag all over the States. There are several effective tips to build a powerful brand image put forward by top SEO agencies. It doesn’t matter that he became the president but what matters the most is if a man without any political experience can make his way to the highest political office in the country by using some smart branding strategies then think how it can affect your business?
It’s not like that you have to copy Trump’s ideologies but you can apply some branding tactics listed here:
What includes Politics Branding?
Politicians themselves become a personal brand once they enter into this arena and the elections are on the peak.
- Logos: You might be aware of Hillary Clinton’s oft praised logo and Obama’s ‘O’ logo , they both used imagery and GIFs to improve the quality of content and build recognition and visibility.
- Slogans: Publicity without slogans is incomplete and Politics can never be defined without slogans. Slogans and taglines have been a part of the politics for generations.
- Image, voice and reputation: These features are more important for candidates. They spend time perfecting their image, their voice and how they’re seen by the voting public. This was the most crucial area developed by Donald Trump.
How did Trump managed to set up his brand?
Trump had no experience in this field, whenever we have seen him he has always been a part of some caricature or a controversial situation. But this was the old Trump what he is in present is the biggest truth we all know.
So, what was the real reason that he was able to win highest number of votes in spite of so much criticism?
The Trump brand was:
I should say Trump is a man of great focus because he was not planning to rule over America instead he had a sharp focus on the white working class society of the country as they form the largest part of the demographic. His laser focus messaging became relevant to the audience and led to greater brand evangelism and rapid expansion of his supporters. Even well established SEO companies say the main reason of achievement is focus and extremely effective messaging to this segment.
His brand is extreme, intense and ultimate. When he deals with people as a person , he is brash, loudmouthed. His tweets almost always include exclamation marks, punctuating the emotion behind them. When it comes to policies, he is firm. To some people, he has become representative of hatred and fear, but to others, he has become an epitome of hope. Trump just spread that aura and attracted his audience, led his supporters to become such extreme brand evangelists that they turned out to vote in numbers far higher than anyone This strategy ultimately proved to be stronger than the strategy Hillary Clinton pursued, of trying to be at least moderately likable to everybody.
Trump also handled the general dissatisfaction felt by the American public. This made him stand completely different from all the other alternatives and it was enough for him to win the hearts of people.
Trump set forth his dream to ‘Make America Great Again’ and this was not only his dream but his method to make white working class men realize that there are hopes for their development and let them remember of the time when things were better for them. Trump acted smart and used this nostalgia to win the support of his audience.
His penchants, half truths and controversial statements did not pull him back instead they made him appear as transparent in his ways. People believed him as a true person and made him trustworthy.
In the end…
Trump didn’t just brand himself but his campaign involved branding the competition so he could illustrate his own brand as superior. This blog is not written to endorse him but it’s here to convey that smart personal branding and marketing tactics add to the development of your business and you never know what you could be the next morning you open your eyes.